SPMA 019 : Marketing Planning Skills

SPMA 019 : Marketing Planning Skills

Dr. Abdulwahab Shmailan
  • course description:

    Managers need to be aware of the techniques, terminology and processes involved in developing marketing strategies. This course will assist managers to understand the importance of marketing and how to make it more effective in your organization. This course is especially useful for marketing managers having to prepare a marketing plan for the first time.

  • course learning outcomes:

    At the end of the course, the participants will be able to;
    - Enhance their marketing planning skills.
    - Effectively set priorities during the process of marketing planning.

  • Course outlines:

    - Introduction to marketing management and strategy.
    - Analyzing marketing environment.
    - Guidelines in setting marketing objectives.
    - Role of planning in marketing.
    - Marketing planning process

  • practical aspects of the course:

    - Marketing department managers and staffs.

  • who should attend?


  • duration:

    3 Days


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