SPMA 018 : Marketing Research

SPMA 018 : Marketing Research

Dr. Abdulwahab Shmailan
  • course description:

    This course will give participants the confidence to assess what is realistic, what is not, and how best to deal with requests. The course is helpful whether researchers may be reviewing existing sources or undertaking primary research, either in-house or via external agencies.
    Questionnaires cannot be designed in isolation. Amongst other things, they need to take into account marketing research objectives, target respondent for the study, and the methodology adopted. This course is specifically designed for that purpose.

  • course learning outcomes:

    At the end of the course, the participants will be able to;
    - Understand the marketing research (MR) process.
    - Set MR objectives.
    - Design questionnaires.
    - Analyze the data and report design.
    - Understand sources of data collection.

  • Course outlines:

    - Introduction to principles of marketing research.
    - Analyzing marketing environment.
    - MR process.
    - Guidelines in setting marketing research objectives.
    - Sources of data collections.
    - Design questionnaire.
    - Analyzing and report presentation

  • practical aspects of the course:

    - Practice designing questionnaire.

  • who should attend?

    - Marketing research, Communication department managers and staffs.

  • duration:

    4 Days


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