SPMA 013 : Developing Successful Brand Strategy

SPMA 013 : Developing Successful Brand Strategy

Dr. Abdulwahab Shmailan
  • course description:

    Branding poses challenging decisions in today business world. Failure of brand positioning is a total failure of the business prospects for long term survival and competitiveness. This program covers the aspects of the importance of branding in business. The exercise to increasing brand value through brand strategy. It provides a holistic knowhow on how successful brands provides companies stay much closer to the customers.

  • course learning outcomes:

    At the end of the course, the participants will be able to;
    - Enhance their planning skills with focus on marketing.
    - Effectively set priorities during the process of marketing planning.
    - Understand the value of branding and strategy.
    - Enhance planning skills with focus on marketing communication.
    - Effectively set priorities for branding objectives integrate in marketing planning.

  • Course outlines:

    - Introduction to marketing and marketing communication mix.
    - Analyzing marketing environment.
    - Brand strategy and communication objectives.
    - Assessing the effectiveness of various tools with focus on brand value.
    - Marketing communication planning process for branding.

  • practical aspects of the course:


  • who should attend?

    - Senior managers, Marketing, Communication and Advertising department managers and staffs

  • duration:

    3 Days


    Click here