SPMA 012 : Strategic Business Planning

SPMA 012 : Strategic Business Planning

Dr. Abdulwahab Shmailan
  • course description:

    Company’s strategic plan establishes a crucial understanding of the kinds of business it is involved and the needed objectives to become successful. This program allows opportunity to undertake analytical approach to each areas of business planning process. Thus participants will depart with a much greater gains by striking a balance between organizational goals and capabilities through changing business opportunities.

  • course learning outcomes:

    At the end of the course, the participants will be able to;
    - Conduct an environmental (internal and external) analysis of a business.
    - Articulate the aims, objectives and key aspects of a strategic plan and a business plan, which takes account of the organizational vision and mission.
    - Develop a strategic plan.
    - Draft business plan based on the strategic plan.
    - Implement the strategic and business plans.
    - Monitor the success of the strategic and business plans and respond to performance.

  • Course outlines:

    - Relationship between the strategic plan, the business plan and operational plans.
    - Strategic planning process.
    - Strategic purpose - core values, purpose and mission.
    - Situation analysis - internal environment and external environment.
    - Strategic objectives, strategic options and competitive strategies.

  • practical aspects of the course:


  • who should attend?

    - Strategic Business Planning is designed for people expected to be involved in strategic business planning, including:
    > Business unit managers
    > Functional and front line managers
    > Small business owners/managers
    > Project managers
    > Public sector employees involved in corporatization
    > Professional practice personnel

  • duration:

    3 Days


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