SPMA 010 : Professional Selling Skills

SPMA 010 : Professional Selling Skills

Dr. Abdulwahab Shmailan
  • course description:

    This course introduces participants to the process of effective selling of services, products or concepts. Participants will learn how to identify prospects, communicate product features and benefits and present sales solutions to prospects. The program also provides learners with knowledge of effective administrative processes for preparing, presenting and completing sales. Participants will learn the communication and interpersonal skills needed to build rapport with prospects, identify needs, overcome objections, gain commitment and provide value through effective after sales support.

  • course learning outcomes:

    At the end of the course, the participants will be able to;
    - Apply concepts of personal selling.
    - Identify needs of organizational customers.
    - Prepare and make sales presentation for customers.
    - Apply the principles of sales negotiation.

  • Course outlines:

    - Introduction to principles of selling.
    - Developing relationship strategy.
    - Buyer behavior.
    - Selling approach.
    - Sales presentation.
    - Negotiating buyer concerns.

  • practical aspects of the course:


  • who should attend?

    - Marketing and Sales managers and sales staffs

  • duration:

    5 Days


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