PEMKT : Professional English for Marketing

PEMKT : Professional English for Marketing

  • course description:

    Professional English for Marketing is a fast-track intermediate level (B1-B2) professional development program to enhance your professional communication skills in marketing. The program has a wide range of marketing-specific activities, true-to-life listening material, realistic and stimulating speaking and writing tasks to practice all the language you need in marketing.

  • course learning outcomes:

    At the end of the course, the participants will be able to communicate effectively in:
    - Marketing Audits.
    - Planning the Marketing Mix.
    - Preparing Marketing Campaigns.
    - Organizing Events and Exhibitions.
    - Developing Digital Marketing Strategies.

  • Course outlines:

    - The role of marketing.
    - Marketing plan.
    - International customer communications.
    - Market research.
    - New product development and branding.
    - Product launch and promotion.

  • practical aspects of the course:

    - Theory in Hi-tech Classroom and Practice in Computer Labs.

  • who should attend?

    - Sales executives, sales managers, marketing professionals, business development managers, consultants, company employees or anyone who would like to make marketing as their profession.

  • duration:

    4 Weeks


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